Our Digital Footprint

Our Digital FootprintSure it comes as no surprise to anybody that we’re all being ‘tracked ad nauseam’ (unless you’ve been living under a rock for the last decade). Privacy lost takes on new meaning however when you learn about the manner in which we are all being ‘tracked’ in an article written by Natasha Singer, titled ‘How Companies Scour Our Digital Lives for Clues to Our Health’. There is also a new phrase to describe this; ‘Digital Phenotyping’ (bet you’ve never heard that before).

So we now learn that in addition to being tracked to sell us everything under the sun 24/7, health providers, are collating our health to the what, where, and how much we interact with the digital world. Another profiling dimension to each and everyone of us. These new Digital Phenotyping experts will no doubt come to conclusions that are Totally Wrong over and over again. Sure they are busy coding new algorithms and no doubt they consider themselves to be the new ‘actuaries’ in processing our digital footprints into their ‘life span’ projections. It’s enough to make us want to Ride, Ride, Ride into the outback and leave the digital world behind. But then reality sets in, and back into the Matrix we go.

Lab rats that grow up in their cages look around and see their cages as ‘Home’, and have no desire to get out. Those that have lived outside of the cage look at it and go Whoa, don’t put me in there.

Here are some quotes from the article by Natasha Singer;

New Snake Oil“An emerging field, Digital Phenotyping, tries to assess people’s well-being based on their interactions with digital devices”

“Your digital footprint — how often you post on social media, how quickly you scroll through your contacts, how frequently you check your phone late at night — could hold clues to your physical and mental health. That at least is the theory behind an emerging field, digital phenotyping, that is trying to assess people’s well-being based on their interactions with digital devices. Researchers and technology companies are tracking users’ social media posts, calls, scrolls and clicks in search of behavior changes that could correlate with disease symptoms. Some of these services are opt-in. At least one is not”

“People typically touch their phones 2,617 per day, according to one study — leaving a particularly enticing trail of data to mine”

“Our interactions with the digital world could actually unlock secrets of disease,” said Dr. Sachin H. Jain, chief executive of CareMore Health, a health system, who has helped study Twitter posts for signs of sleep problems”

“It’s this whole new potential for snake oil,” Dr. Steinhubl said”

To Read The Entire Article By Natasha Singer (CLICK HERE)


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